Don't just survive, thrive!
Exploit market changes 
and accelerate business 

How can your company grow beyond coronavirus and evolve in the short-term to implement long-term changes.

Key challenges

Out of crisis comes opportunity.
You can reconcile what to do now 
and refocus on what to do next.

Innovations are sometimes inaccurately viewed as a “growth only” initiative.

During times of severe uncertainty “time to market” very is important. 
Just to stay relevant.

Organisations commonly struggle with bringing innovation through existing bureaucratic processes. They are slowing themselves down from embracing new ways of working.

Drive continuous alignment


What to do now

For the coming crisis, you can react with financial and organisational decisions and actions to retain the workforce.


What to do next
Short term value-added solutions and reprioritised initiatives to align with immediate circumstances.


What to do long term
Anticipate the future and possible market changes. From short-term reaction come long-term changes that can shift your business to growth.

Innovation can sometimes be viewed as a short term initiative, actually they can benefit you in the long term as well. It is a safe environment where an agile methodology meets startup’ approaches despite the fact of having the traditional corporate culture around. Its goal is to invent, test and build something unique that will support your business or serve the market or your customers.

Innovation process consists of
5 cornerstones

  1. Determine the goals you want to achieve 
  2. Generate ideas, frame the opportunities and define a business case.
  3. Assemble your dream team.
  4. Prototype, test and validate
  5. Equip lab with state of the art tooling

1. Determine your goals

You always get what you measure. Choosing the correct KPIs is necessary also for innovation activities. Goals direct your efforts. Consider if you’re seeking a couple of stars or a sustainable innovation-friendly environment. That will define the Lab’s reason for being and also affect the Lab’s equipment requirements. Without a proper software factory tooling, you will soon lose your business momentum.

2. Construct a Business case

You’re lucky if you have the vision for a remarkable new customer experience that can boost your sales or get new leads. At some point, an innovation must stand on its own merits and be justified according to the standard business targets and metrics. Business case construction is a complex mix of collecting technical, marketing, and financial analysis to effectively communicate the value of the proposal and persuade business leaders to invest in the project. 

3. Assemble your dream team

Agile stands on culture, not on a process. Culture is a vulnerable phenomenon. Improper tooling support can prevent the team from efficient cooperation, especially when you’re forced to work remotely. Product owner, Product designer, Market researcher, UX designer, Software architect or designer, Front-end developer, Back-end developer and Tester – all those people have to be able to show off the best. Each Lab needs a mix of strategists, designers, and makers. Finding people who balance the breadth of interests and capabilities with the depth of expertise is essential for proper Lab’s performance.

4. Prototype, test and validate

Sketch, code, build and deploy and test your prototype as soon as possible. Think big but always start small and be quick. Rapid prototyping process contains of 3 steps:

Prototype – Convert the idea sketches into an executable solution as soon as possible. Mock the complex algorithms and pretend to the end-user that your key value is delivered. 

Review – Build and deploy the prototype to share it with users and evaluate whether it meets their needs and expectations.

Refine – Based on feedback, identify areas that must be refined, further defined, clarified or simply changed

5. Equip Lab with state-of-the-art tooling

It is hard to imagine that people would become creative and collaborative without proper tooling support. Creating state-of-the-art products usually requires the utilization of state-of-the-art technologies. In software development is cloud-native architecture trend of the last few years. Its benefits are contributing to the success of business products in an enormous way. Anyone expects that your Product will be reliable, scalable, fast performing and accessible. That is not an easy task for your IT guys. Equip them accordingly to your business expectations.

An Innovation Lab without proper 
is just a broken bubble

Innovations mean making software these days. For custom software development and operations, you need a mature tooling stack that can bring your idea to life and keep it alive. You can spend ages building your Innovation lab, or you can buy one, ready to use.

Here are 5 innovation labs challenges 
and tips how to beat them


“My team spent ages solving issues that nobody expected. New technologies were sexy in the beginning. They turned into devils soon. We lost the momentum to surprise the market with our new product.”

Get off the ground faster

You don’t have to build a train if you want to travel. Just buy a ticket and use a ready-made solution that covers the whole application lifecycle.


“Nobody in our company can deliver a cheap, quick, simple app to the market. It always costs a fortune and lasts for months.”

Invest in your core business

Avoid massive opening investments; use a service that is kept up to date for you.    


“We are cooperating with many technological partners. The contract said that the source-code belongs to us. But we are able to do literally nothing with it. All the know how is with external parties.”

Take back control

If you own the stack, you set the rules! Choose a platform without long term contracts and prevent vendor locks. Own your code, configurations and technical artefacts as well.


“We have agile teams. We’re running agile ceremonies. But our delivery tempo stays the same as at the beginning of the transition.”

Avoid agile pitfalls

Culture is only part of the challenge. Tooling can help you to bring faster release cycles in microservice architecture. That creates the opportunity for small agile teams effectivity.


“The Application is in production, and it is difficult for us to make changes. Furthermore, the technology stack doesn’t keep up with those changes. We are stuck in PoC phase.”

Think Big, Start Small

Will your new product succeed on the market? Will it scale to enormous transaction numbers in the first year? In the first month? In the first week? Will your technical team consist of units or tens or maybe hundreds of engineers. We bet that nobody knows right now. Always think about simple scaling.

Is there a right solution 
on the market?

It is hard to imagine that people would become creative and collaborative without proper tooling support. Creating great products requires the utilization of state-of-the-art technologies. Customers and stakeholders expect that your new Product will be reliable, scalable, fast performing and accessible. That is not an easy task for your IT guys. Equip them with state of the art tooling!


With CodeNOW, you get a mature technology stack based on years of our cloud-native experience.

Why to try CodeNOW:

Covers the whole application lifecycle.

Brings stability and high-availability.

CodeNOW is SaaS. That means no financial risks for you.

You’re the owner of entire codebase including all configurations.

Our team is ready to help. Whether you want a personal demo or have any questions.

CodeNOW is ready to lift your organisation. NOW!